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| Photo by Vinoth Chandar |
The author of Carolina Charm, Christina, presents herself on the homepage of the blog. She posts a picture of herself and writes a small description of who she is to introduce herself to the audience. The picture that she uses fits her theme exactly by using a wooden frame border around her bridal portrait. By doing this, the author introduces to the audience that her blog is about a southern, tea-loving, and home-oriented woman. Christina also creates credibility and advertises her blog by having social media share buttons above her introduction that allow the audience to share her blog on Facebook, Twitter, text message, Pinterest, Instagram, and Bloglovin’. She also creates credibility because she is writing a blog about her own life. She has posts about her marriage, children, personal recipes, and d.i.y. projects. Not only does Christina have valid proof that her articles are true, she also provides several pictures within each article that provides more believability to the audience that her posts are accurate. Christina has chosen a logo for her blog that has Carolina Charm written in a girly, cursive font and is at the top of the website. Under the logo, the author posts a saying that says "tales of a wanna-be southern belle," restating the fact of her perfect southern lifestyle. I think the author chose the title Carolina Charm because it describes the stereotypical characteristics of the charm and charisma of a southern woman who is married with children. For each post throughout the whole blog, you can read the full post without having to extend the content of that particular blog. Although, at the bottom of each post, there is a button where the audience can view a post that is similar to the post they are currently reading. So the author made these choices for her page so she could have credibility, advertisement, easy accessibility, and consistent organization throughout her entire blog.
Carolina Charm is targeted toward young southern women who are just starting to settle down, get married, and have children. The audience of this blog share common characteristics of most likely being a woman, middle-aged (25-35), white, and southern. The audience is probably married and has children. The author posts several recipes throughout her blog so therefore her target audience cooks and more specifically cooks southern food for their families. The audience probably share the values of the life of a "southern-charm" and a conservative life, where a southern girl meets the man of her dreams, gets married, and lives happily ever after. The audience would probably disagree about having a child without getting married. They might also disagree about other liberal issues.
The key rhetorical features of a typical post on this blog would consist of first the document design. In almost every post, the title is in the same font and has a white background. The author then introduces the subject to the audience and then has many pictures that follow the story to explain what her subject was about. At the end of every blog, there is a section where the audience can leave a comment using their name, email and input, therefore creating involvement for the audience. The organization of each post is basically the same because of the short introduction to the subject that is normally about 2 or 3 paragraphs. Following the introduction is the many pictures that typically have captions between each one. The author is persuading the readers to believe that they should find the man of their dreams, get married, and have a picturesque family. The author is also persuading the audience to become the perfect housewife, who stays at home with her kids and cooks full course "southern" meals every night, while still having an occupation of working a small amount of hours at a law firm. She supports her arguments with pictures that show her life accomplishments. The author also writes in first person, which is expected since she is talking about her personal life. She makes some interesting in-text formatting choices. The author sometimes writes words in all capital letters or she will add some extra exclamation points at the end of a sentence. Her purpose for doing this is to give the blog some more personality or make a topic seem more exciting or fun without having to add busy, bright colors or big, bold images. Her choice of color for the logo and some of the social media links is very tame. She chooses a light brown and a softer green to kind of make the blog have a homier, natural feel. This makes the author seem more down-to-earth which is a very important trait for a southern woman to have.
Christina meets several intellectual standards throughout Carolina Charm but the most distinct would be significance and clarity. She exhibits the standard of relevance by having her whole blog relate to a certain topic of the life of a southern-belle. There is not any information in her articles that are unimportant or irrelevant to the blog as a whole. She writes in a rustic and simple way, which relates to the overall theme of her blog. Christina also uses clarity in her blog by having organization and consistency in every article and having the home icons at the top of the blog, so there is easy accessibility. Unfortunately, she does not use fairness in Carolina Charm because she is trying to persuade the audience to think and do like she does. Therefore, she does not treat all sides alike without reference to one’s own feelings or interest. It is evident that Christina is conservative and she thinks that everybody should be like her as well. Even though she only posts conservative articles, she does not put down liberals in any of her posts. Overall, Christina did a good job of including the intellectual standards into her blog.
Christina uses the layout of her blog and her own personal investment in each article to accomplish the goal of informing and advising the target audience on being a great, southern-loving mother and wife.
Carolina Charm is targeted toward young southern women who are just starting to settle down, get married, and have children. The audience of this blog share common characteristics of most likely being a woman, middle-aged (25-35), white, and southern. The audience is probably married and has children. The author posts several recipes throughout her blog so therefore her target audience cooks and more specifically cooks southern food for their families. The audience probably share the values of the life of a "southern-charm" and a conservative life, where a southern girl meets the man of her dreams, gets married, and lives happily ever after. The audience would probably disagree about having a child without getting married. They might also disagree about other liberal issues.
The key rhetorical features of a typical post on this blog would consist of first the document design. In almost every post, the title is in the same font and has a white background. The author then introduces the subject to the audience and then has many pictures that follow the story to explain what her subject was about. At the end of every blog, there is a section where the audience can leave a comment using their name, email and input, therefore creating involvement for the audience. The organization of each post is basically the same because of the short introduction to the subject that is normally about 2 or 3 paragraphs. Following the introduction is the many pictures that typically have captions between each one. The author is persuading the readers to believe that they should find the man of their dreams, get married, and have a picturesque family. The author is also persuading the audience to become the perfect housewife, who stays at home with her kids and cooks full course "southern" meals every night, while still having an occupation of working a small amount of hours at a law firm. She supports her arguments with pictures that show her life accomplishments. The author also writes in first person, which is expected since she is talking about her personal life. She makes some interesting in-text formatting choices. The author sometimes writes words in all capital letters or she will add some extra exclamation points at the end of a sentence. Her purpose for doing this is to give the blog some more personality or make a topic seem more exciting or fun without having to add busy, bright colors or big, bold images. Her choice of color for the logo and some of the social media links is very tame. She chooses a light brown and a softer green to kind of make the blog have a homier, natural feel. This makes the author seem more down-to-earth which is a very important trait for a southern woman to have.
Christina meets several intellectual standards throughout Carolina Charm but the most distinct would be significance and clarity. She exhibits the standard of relevance by having her whole blog relate to a certain topic of the life of a southern-belle. There is not any information in her articles that are unimportant or irrelevant to the blog as a whole. She writes in a rustic and simple way, which relates to the overall theme of her blog. Christina also uses clarity in her blog by having organization and consistency in every article and having the home icons at the top of the blog, so there is easy accessibility. Unfortunately, she does not use fairness in Carolina Charm because she is trying to persuade the audience to think and do like she does. Therefore, she does not treat all sides alike without reference to one’s own feelings or interest. It is evident that Christina is conservative and she thinks that everybody should be like her as well. Even though she only posts conservative articles, she does not put down liberals in any of her posts. Overall, Christina did a good job of including the intellectual standards into her blog.
Christina uses the layout of her blog and her own personal investment in each article to accomplish the goal of informing and advising the target audience on being a great, southern-loving mother and wife.
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