Bleacherreport is a blog that is all about sports. All sports, all teams, all players: if there’s information on any aspect of sports Bleacherreport will have it. The main purpose of Bleacherreport is to inform their audience of anything and everything sports related. The authors from Bleacherreport use intensive research and analysis on the statistics of multiple players and teams across a wide variety of sports in order to inform their audience on what is happening in the sports world.

Now describing the author for this blog is difficult because it’s not just one author, it’s hundreds. There are hundreds of authors that work for this site all writing for their respective sport whether it’s football, baseball, basketball, or even cricket. Having this many authors adds to the credibility of the site, however, because all of these authors are competing for spots on what Bleacherreport calls the writer’s leaderboard. Having this writer’s leaderboard adds a certain level of competition for the writer’s making them want to write better articles than all of their co-workers thus raising the standard of writing. This leaderboard is actually kind of fitting for this site if you think about it. A site that’s all about sports and competition has it’s own aspect of competition for its employees.


When discussing authors it’s always hard to decide if they have the credentials to write about their topic. Bleacerreport makes sure their authors are perfectly qualified no matter what sport it is. For instance, in terms of football, there is Michelle Bruton, who is currently number five on the writer’s leaderboard. Bruton has a long list of credentials like having previously worked for Fox Sports on the Fox NFL Sunday pregame show and at the entertainment and sports agency William Morris Endeavor and at the Big Ten Network studios in Chicago. And it’s not just football that has highly qualified authors. From the world of basketball comes Adam Fromal, who currently sits at number two on the writer’s leaderboard. Fromal may not have the sports background that authors like Bruton do, but he has credentials like graduating magna cum laude from the University of Georgia with a triple major in Classical Culture, Latin and Psychology and being awarded the Classics Prize, which is awarded annually to the department's top graduating student. Along with providing their bios the authors of Bleacherreport establish credibility by providing the opportunity for readers to contact them directly by providing their Twitter.

As a sport’s blog Bleacherreport’s target audience could literally be anybody. In order to be a part of the target audience all you need is to have some kind of interest in sports. It doesn’t matter how old you are, what race you are, or what sex you are, if you have even a slight interest in sports you are part of the target audience. Bleacherreport doesn’t post articles that focus on a certain demographic. They just post articles about sports that are open for anybody to read and enjoy.

There are many great features of this blog including ones that make the blog relatable and ones that add credibility to all of the articles. In order to make the blog relatable the creators of Bleacherreport included certain features with their articles and their authors. When discussing their articles being relatable you only have to look at how the articles are designed, specifically the title. All of the titles for Bleacherreport are very normal and I guess you could say lackluster for what you would expect from a sport blog. This just makes everything more relatable, however, because like the readers the titles are life-like while the topics are about people that are larger than life. The titles aren’t even the best example for what makes Bleacherreport relatable. That award goes to the authors themselves. If you weren’t to see pictures of the authors you would think that since they run a high-quality sports blog that they would be big shots, but once you see pictures of them you see that they’re regular people. A lot of the author’s pictures look like they were just taken in that person’s home. Now, moving on from aspects that make the blog relatable there are aspects that make the blog credible, both of which come from the articles. The first aspect, and arguably the best, for credibility is that the authors include quotes and sometimes videos in their articles. For instance, a big topic in the NFL right now is that of Greg Hardy’s four game suspension after violating the personal conduct policy. In this article is a quote from Hardy about how he feels the suspension will impact his team and that he will not be pursuing an appeal. This instantly adds credibility because it gives the readers information straight from the source itself. Another aspect that adds credibility is the blog’s use of social media and comment sections. At the end of article all the readers have the option to share the article on various social media. These include Facebook, Twitter, Google Plus, and Reddit. This adds credibility because it allows for readers to share the articles thus showing popularity and possibly attracting more readers. Also at the end of every article is a comment section which establishes credibility by allowing reader participation and allowing readers to talk to each other about the article.

There are many intellectual standards that Bleacherreport meets with their articles, but the two that are best represented are significance and fairness. The significance is obvious. Every article that comes from that site is somehow related to sports which is what the blog is about. You don’t go on to Bleacherreport to find articles on cooking or music. You go in order to find articles on sports and no matter what part of Bleacherreport you are in you will find articles on sports. While also representing significance Bleacherreport represents fairness just as well. No matter what the article, even if it’s surrounded by controversy, the authors write about it in a very professional manner and leave their own personal opinions out of it. the authors Bleacherreport did a great job including the intellectual standards in this blog.

Bleacherreport is without a doubt one of the best sports blogs out there. They focus on bringing the latest to their viewers and pride themselves on being knowledgeable in anything and everything sports related. It’s informational in their topic while also being easy to understand. Whether you’re a die hard sports fanatic or just a casual fan Bleacherreport is a great site for you to visit.